Cleaners World
A 30-year family business with the trust — and an identity that finally matches it.
Year
2025
Duration
6 weeks
Scope
6 deliverables
Industry
Cleaning
A 30-year family business with the trust — and an identity that finally matches it.
A family business with 30 years of trust and a brand identity that looked half that old.
Cleaners World had the experience, the clients, and the standards. What they didn't have was a brand that signalled it. Larger competitors with louder logos were winning contracts that should have been theirs. The fix wasn't to copy them — it was to look like the only serious option in the room.
We led with strategy: who they were, who they served, and what made their family-run model their unfair advantage. Then we built a system around it — a refined logo, a calmer palette, and marketing materials that read 'established, trusted, and still the right choice in 2026.'
A brand that finally matches the work. New enquiries skew higher-value, and the founder has stopped apologising for the website.
We'd been quoted £8k by three agencies. Ollie delivered something better in six weeks for a fraction of it — and our enquiries doubled within a month of launch.
A 20-minute call. No pressure, no pitch deck. We'll figure out if we're a fit — and you'll leave with at least one useful idea either way.