Refresh.
Bold packaging built to hold its own against brands ten times the size.
Year
2025
Duration
8 weeks
Scope
6 deliverables
Industry
F&B
Bold packaging built to hold its own against brands ten times the size.
A new sparkling water brand entering a market dominated by names with eight-figure marketing budgets.
Refresh Beverage Co. had the product — natural, vitamin-infused, sustainably packaged. What they didn't have was shelf presence. In a category where buyers make decisions in half a second, the cans had to do the entire job alone: name, promise, personality, all visible from three metres away.
We treated the can as the whole brand. Bold typographic system, single-flavour colour blocks for instant identification, and packaging finishes that felt premium without the premium-cliché. Sustainability cues were embedded into the design — not stapled on as virtue-signalling stickers.
Stocked by independents within four months. Two flavours added to the range. A founder who can walk into a retailer's office without explaining what the brand 'is.'
Getting a beverage brand onto shelves felt impossible without spending £20k. Ollie treated our cans like they were going on a Selfridges shelf. We were stocked within four months.
A 20-minute call. No pressure, no pitch deck. We'll figure out if we're a fit — and you'll leave with at least one useful idea either way.