How we work

A six-week process built around how good work actually happens.

No bloated discovery decks. No 14-person Zoom calls. No "we'll get back to you next Tuesday." Just structured, senior work, and a clear path from "we've got a problem" to "we've got a brand."

01

Discover

Week 1

A proper conversation. We learn your business, your customer, your competitors, and the gap you're filling. Then a structured brand audit — what's working, what isn't, and what we're really trying to fix.

  • Kickoff workshop (90 mins)
  • Competitor & category audit
  • Audience and positioning research
  • Discovery report delivered end of week
02

Define

Week 2

Strategy first. Positioning, tone, and visual direction agreed before a single pixel is moved. You sign off on the direction here — so every design decision after this has a foundation, not a hope.

  • Brand strategy document
  • Tone and voice principles
  • Visual direction (mood + references)
  • Sign-off call before design begins
03

Design

Weeks 3–5

The work itself. Iterated in real time via a shared Figma board — no death-by-comment-thread. Two structured feedback rounds, weekly Loom walkthroughs, and a designated channel for everything in between.

  • Concept presentation (week 3)
  • Refinement round one (week 4)
  • Refinement round two (week 5)
  • Loom walkthrough at every milestone
04

Deliver

Week 6

Final assets, full brand guidelines, source files, and a launch plan. Yours forever. We hand over the keys — and stay reachable for the first 12 months as you roll it out into the world.

  • Full brand guidelines PDF
  • All source files (Figma, AI, EPS, PNG, SVG)
  • Launch plan + rollout checklist
  • 12 months of post-launch support
— What we promise

No chaos. No surprises.

The communication standards every project runs on — set up front so you never have to chase.

01

One-day response time

Replies within one working day, always. Usually within a few hours.

02

One channel

One designated Slack or email thread. No project chaos across five apps.

03

Two scheduled calls

Milestone calls planned in advance. No surprise meeting invites.

04

Loom walkthroughs

Every major handoff comes with a recorded walkthrough you can rewatch.

05

Written summaries

After every conversation, a written recap so nothing gets lost.

06

One designer

Ollie, from kickoff to handover. No juniors, no handoffs, no rotation.

— What it takes

A partnership, not a transaction.

Good branding is collaborative. Here's what you'll get from us — and what we'll need from you.

What we need from you

  • 60–90 mins per week for reviews and conversations
  • Honest feedback (you don't need design language)
  • Decision-maker availability — no design-by-committee
  • A clear sense of what you want to achieve
  • Trust during the strategy phase

What you'll get from us

  • Senior craft, every step, no juniors
  • Fixed pricing, fixed timeline
  • Two structured revision rounds
  • Full IP, full source files, all formats
  • 12 months of post-launch support
Currently accepting 2 new projects · Q3

Let's build the brand you want to become.

A 20-minute call. No pressure, no pitch deck. We'll figure out if we're a fit, and you'll leave with at least one useful idea either way.
Book a call